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Sally Salah El Din

Director of Marketing & Communications

Sally Salah is a highly accomplished marketing and communications professional with an impressive career spanning over 25 years. Throughout her professional journey, she has consistently delivered outstanding results by executing successful campaigns and establishing effective communication strategies.

Sally’s expertise has been honed through her tenure as the Director of Communications and Public Relations at Egyptian Steel Group, where she held a focal role in enhancing the company’s brand image and reputation. During her more than 10 years with the organization, she spearheaded numerous impactful marketing initiatives and played a crucial part in driving the company’s growth and its community service presence.

Sally also key leadership positions at the Kempinski Hotels Headquarters. In this capacity, she played a significant role in developing and implementing communication strategies that effectively positioned the brand and maintained its reputation for excellence.

Sally served as the Head of Operations and Communications for AR Group of Companies for seven years. This experience provided her with valuable insights into media, marketing, printing, and publishing, and enabled her to effectively manage complex operations and drive successful marketing initiatives.

With a BA in French Language Literature and certifications in English and French translation, Sally brings a strong linguistic and cultural understanding to her work. She also holds diplomas in technical design of advertising materials, diplomatic protocols, e-marketing, and international public relations. She has a strong background in strategic leadership, senior management, and coaching public figures.